Lava Lamp Lab recently subscribed to Ubersuggest. For those of you who don't know what Ubersuggest is, it is a platform by Neil Patel, a renowned SEO and online marketing specialist. The platform allows you to track your website's performance online, primarily through keywords. You can then adapt, change and modify keywords to improve the overall Search Engine Optimisation (SEO) on your website.

One of the main reasons why I found Ubersuggest so helpful was that, although working with basic SEO and websites all day, sometimes I overlook things. Ubersuggest made me realise simple things that I could do to improve the SEO of a website. The platform also broke down issues into easy to fix, intermediate or difficult, depending on the severity of not fixing the issue would have on SEO.

Ubersuggest gives the wbesite an overall score out of a 100. 0 being the worst and 100 being the best. What's nice, is that you can recrawl the website very few days to see new results and imporvements that you can make to the website.

SEO Analyzer

I really liked how easy Ubersuggest made it to point out errors; some easy and some difficult. I found it made the process fast to see a warning, fix it, resubmit the page and to see those errors has been fixed.

Here is a breakdown of the SEO Analyzer:

On-Page SEO Score:

This is the overall score for the website out of 100. 0 being the worst and 100 the best. It represents a combination of errors and passed tests on your website. The more errors and issues you fix, the higher your result will be. I would recommend recrawling the website every few days to refresh the results.

Organic Monthly Traffic:

This is the estimated traffic that your website will have based upon your organic keywords.

Organic Keywords:

This is the number of organic keywords found on your website.

Backlinks:

This will show the number of links from other websites pointing to your website.

Health Check:

Super helpful little tool. The health check is basically a summary of all the issues, broken links and passed tests run by the number of pages crawled.

Critical Errors:

This shows any critical errors that need to be fixed. This will impact the SEO of your website if not fixed. Fixing these errors could range from easy fixes to more complicated ones. What I found helpful was that I pointed out if title tags were too long or too short. It also identified any pages with the same descriptions and if these descriptions are too long or too short. Additionally, it also showed if any pages had low word counts.

I honestly never really considered any of these to be potential issues on a website SEO. So super helpful. I definitely learnt a lot using this tool.

Warnings:

Warnings have less of an impact on your websites' SEO than critical errors do. However, one should still consider fixing these issues. Warnings are generally easier to fix and help towards improving your overall on-page SEO score. Warnings could be anything from poorly formatted URLs to missing title tags. Again, a very helpful tool.

Recommendations:

These issues are probably the easiest to fix and have little to no impact on SEO. These are generally minor changes that need to be done on your website.

Site Speed:

Site speed has become an increasily important factor for website SEO and just website user experience in general. I find that there are many factors that affect the page speed of a website. Some of these website speed errors are more advanced and therefore more difficult to fix. I find a large percentage of a websites' speed is based upon how good and fast your server is. Other issues can be very techinically advanced and might require a web developer, with extensive knowledge, to be able to fix some of these issues.

Top SEO Issues:

I really love this section. It breaks down the entire site into a comprehensive list of errors or warnings that can and need to be fixed. This was probably the most helpful section I found on Ubersuggest. I just made my life easier, and I was able to identify issues quickly.

Conclusion

To conclude, SEO is a can of worms. It is a huge topic with so much to learn and new things affecting other things all the time. Staying on top of industry changes and trends is a whole topic on its own.

I would suggest in investing in a platform like Ubersuggest if you can. It just makes SEO a little easier to manage and you can fix and identify problems much quicker. I like how it give free solutions to SEO issues and explains what the issue is and what you can do to fix it.